Finance

Stop calling yourself a salesperson and lean into this identity shift

2026-01-09 15:14
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Coach Darryl Davis pushes back against the real estate industry's credibility crisis with advice on upgrading your professional identity. The post Stop calling yourself a salesperson and lean into thi...

Stop calling yourself a salesperson: The identity shift that changes everything

If you want consumers to trust you, you have to stop using language that downplays your value. You are not “just a salesperson.” You are a licensed fiduciary, a skilled advocate and a trusted advisor guiding people through one of the biggest financial decisions of their lives.

In this eye-opening training, Darryl Davis breaks down how the “salesperson” label has contributed to today’s credibility crisis in real estate, and why upgrading your professional identity instantly elevates the way clients see, hear and respond to you. Change the title, change the perception — and attract better clients who appreciate the expertise you actually provide.

Elevate your skills and set yourself up for success in 2026. Watch the session above, plus get fresh content added weekly, with Inman Access.

Watch now.

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