Black Friday Apple Watch deals are live – shop record-low prices on nearly every model

1. Health & Fitness
2. Smartwatches

Black Friday Apple Watch deals are live – shop record-low prices on nearly every model Deals By Matt Evans published 20 November 2025

Early Black Friday deals on Apple Watches both new and old – unprecedented early discounts.

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• UK deals

The Black Friday Apple Watch deals have landed early, and there are some terrific savings to be had.

In the US, you can grab a record-low price on this year's Apple Watch SE 3, starting at a discount of $199 (was $249) at Amazon. In the UK, you can grab the Apple Watch SE 2 from £169 (was £199) at Amazon UK, another historic low.

Savings on the Series 11, Ultra 2, Ultra 3, Series 10, and more are all here too, so there's something for everyone, whether you're a casual gym-bunny or hardened adventurer.

I've been writing about Apple Watches for years. I'll be collating all the best deals as the Black Friday period continues, but I don't think we'll see many better prices than these, so I'd recommend you buy them sooner rather than later, in case the deal you want sells out.

Check out the deals in full below – and of course, you can visit our Black Friday deals hub for all the early discounts so far.

The best Apple Watch Black Friday deals in the US

Apple Watch SE 3 40mm (GPS): was US$249 now US$199 at AmazonRead moreRead less▼

Record-low price: This $50 price drop takes one of the latest Apple Watch models down to its lowest price ever. This deal is the best around right now, but since it's a new product we don't know how long this saving will be available for – so it's best to take that into account. You should also note that this deal is only available for the 40mm Midnight aluminum case with Midnight sport band.

<p><a href="https://www.techradar.com/health-fitness/smartwatches/apple-watch-se-3-review"><strong>Read our full Apple Watch SE 3 review View DealSave US$200Apple Watch Ultra 2 (GPS & Cellular) 49mm: was US$799 now US$599 at AmazonRead moreRead less▼

Record-low price: Never has the Apple Watch Ultra 2 dropped this low in price, meaning this deal works out much cheaper than last year's offer. If you were to ask us, we'd suggest thinking about adding this to your basket soon, as we don't know which direction it will go price-wise come Black Friday.

View DealApple Watch Series 11 (GPS) 42mm: was US$399 now US$349 at AmazonRead moreRead less▼

Save $50 (12%) in this early Black Friday deal on the brand new Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.

<p><strong>42mm GPS & Cellular model: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FApple-Cellular-Smartwatch-Aluminum-Always%2Fdp%2FB0FQFM1ZX6%2Fref%3Dsr_1_2_sspa%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20">was $499 now $449View DealApple Watch Series 11 (GPS) 46mm: was US$429 now US$379 at AmazonRead moreRead less▼

The same $50 discount applies to the larger 46mm model in both GPS-only and GPS & Cellular variations. The screen really pops with the larger model, so you can whiz through the smart stack, get more from Apple Maps, and set watch faces that come alive such as Apple's AI-powered photo selection.

<p><strong>46mm GPS & Cellular model: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FApple-Cellular-Smartwatch-Aluminum-Always%2Fdp%2FB0FQFPGZHT%2Fref%3Dsr_1_2_sspa%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20">was $529 now $479View Deal

The best Apple Watch Black Friday deals in the UK

Save £30Apple Watch SE 2 (GPS): was £199 now £169 at AmazonRead moreRead less▼

Record-low price: While the SE 3 hasn't been discounted in the UK, the next best budget Apple Watch is the SE 2, which is now cheaper than it was last Black Friday. It offers the full Apple Watch experience with great mid-tier fitness features and lengthy battery life, so you don't have to splurge on an advanced model if you don't need to.

<p><a href="https://www.techradar.com/reviews/apple-watch-se-2"><strong>Read our full Apple Watch SE 2 review View DealApple Watch Ultra 3 (GPS & Cellular) 49mm: was £749 now £719 at AmazonRead moreRead less▼

Record-low price: A small big significant discount, you can save £30 on the price of a brand new Apple Watch Ultra 3, with its boosted 42-hour battery life and emergency satellite messaging feature. The cheapest it's likely to get this year.

View DealApple Watch Ultra 2 49mm (GPS & Cellular): was £749 now £698.80 at AmazonRead moreRead less▼

Record-low price: In the UK, you can score an Apple Watch Ultra 2 upgrade while saving a decent £50. Over the past 6 months its price has been dropping ever so slowly, but this deal marks the lowest price we've seen for this listing.

View DealApple Watch Series 10 (GPS) 46mm: was £349 now £319 at AmazonRead moreRead less▼

Save 9% on the Apple Watch Series 10 in its larger 46mm size. It's very similar to this year's Series 11 with its larger sloped screen, and even gets the new hypertension detection and Sleep Score features.

View DealApple Watch Series 10 (GPS + Cellular) 42mm: was £419 now £379 at ArgosRead moreRead less▼

Save £40 on this GPS + Cellular version of the Series 10, which you can connect to your phone's data plan to access calls and internet connection even without your phone. It's like wearing a tiny phone: hard to overestimate how useful it is.

View DealMore Apple Watch dealsApple Watch Ultra 2 SG$1,099View DealSee all pricesApple Watch Ultra 3 SG$1,157View DealSee all pricesApple Watch SE 3 SG$373View DealSee all pricesWe check over 250 million products every day for the best prices

Which Apple Watch should I buy?

It can be surprisingly complicated to buy an Apple Watch, due to the variations of models, sizes and the differences in materials and functionalities.

To start with, if you want a cheap Apple Watch, the Apple Watch SE 3 is the best one to get. It's new, so it'll be supported with regular software updates for a long time to come, does almost everything the others do, and is a lot cheaper.

If you want the biggest and best with the longest battery life (for example, if you work out a lot or frequently take overnight trips without a charger to hand) get the Apple Watch Ultra 3 or Apple Watch Ultra 2. The 3 has a battery life that lasts a bit longer (42 hours compared to 36 and a few other useful tools like emergency satellite messaging, which is handy if you get lost in the wild, but the 2 will probably do for most.

If you want something in between, an Apple Watch with bigger screen and better materials than the SE 3, but you don't want to overpay, get the Apple Watch Series 11 or Series 10.

More Black Friday deals in the US

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe's: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor

Shop more of today's best UK Black Friday sales

• Amazon: up to 66% off tech & essentials
• AO: up to £500 off Dyson, Bosch & Hisense
• Argos: up to 50% off appliances, tech & toys
• Boots: save on 1,000s of beauty products
• Currys: deals on Ninja, Shark & Lenovo
• Dell: laptops from £279
• Dyson: up to £550 off vacuums
• EE: Switch 2 bundles from £20/month
• John Lewis: up to 50% off tech & fashion
• Lego: sets & accessories from £2.99
• Samsung: deals on appliances & phones
• Very: up to 40% off tech, toys & fashion

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Amazon Black Friday Apple Apple Watch Matt EvansSocial Links NavigationSenior Fitness & Wearables Editor

Matt is TechRadar's expert on all things fitness, wellness and wearable tech.

A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.

Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

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