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Despite not releasing exact sales numbers for the game, Ubisoft says Assassin's Creed Shadows is overperforming compared to its expectations.
Despite touting the likes of three million players in one week and "second-highest day one sales revenue in Assassin's Creed franchise history," Ubisoft has played coy with the actual sales numbers for Assassin's Creed Shadows, instead, focusing on the number of "players." Since the player count also includes players who picked it up via a subscription to Ubisoft+, this had led to speculation that the game didn't perform quite how Ubisoft wanted it to.
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This echoes the sentiment given by Ubisoft earlier this year where it claimed Shadows had outperformed Assassin's Creed Odyssey, despite not quite reaching the highs of Valhalla– which Ubisoft dubbed the launch of as a "perfect storm." Meanwhile, Circana estimated that Shadows was the best-selling game in the US for its first three weeks in the US.
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Scott McCraeSocial Links NavigationContributorScott has been freelancing for over three years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.
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After launching Assassin's Creed Shadows and Star Wars Outlaws, Ubisoft dubs the market "more volatile" now amid rise of free-to-play titles and subscriptions: "Many new games are struggling"
Assassin's Creed Shadows finally hits Switch 2 in December, but you can probably already guess the bad news: Ubisoft is sticking with game-key cards over real physical releases
Assassin's Creed Shadows leaks keep pointing to a Switch 2 release in early December, but Ubisoft doesn't have the best timing as Metroid Prime 4 releases a mere one day earlier
Upcoming Assassin's Creed games: Every new Assassin's Creed game in development
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The new Assassin's Creed Mirage DLC is a blunt reminder that maybe we've outgrown the series' old-school formula once and for all
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After launching Assassin's Creed Shadows and Star Wars Outlaws, Ubisoft dubs the market "more volatile" now amid rise of free-to-play titles and subscriptions: "Many new games are struggling"
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Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us"
Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"
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