Walkers recently released new Christmas crisps and fans have thoughts (Picture: SUSANNAH IRELAND/AFP via Getty Images)
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Christmas sandwiches are everywhere, McDonald’s December menu has been unveiled and there are ‘ridiculously’ priced advent calendars on shop shelves.
All the big brands are getting in on the action, including Walkers who quietly launched a few new festive flavours last month.
The crisp giant introduced new limited-edition Beef Wellington and Emmental Cheese options to its range, and also brought back a Christmas classic: Sensations Glazed Honey Ham.
These all launched alongside the bizarre Gingerbread Doritos, but interestingly it’s the Beef Wellington packs that have caused a stir with fans, who were left feeling rather ‘disconcerted’ by the taste.
There’s a new Beef Wellington flavour (Picture: Walkers)
In a post shared on Facebook, the Very British Problems page revealed they’d given the meat-inspired crisps a try and they couldn’t get over the ‘extraordinary’ flavour.
The review read: ‘I like beef wellington. And these beef wellington crisps really do taste like beef wellington. Does that make me happy? No – it makes me disconcerted. Allow me to explain.
‘I like beef crisps, chicken crisps, prawn cocktail crisps etc, not just for the taste, but because they don’t actually taste like those things.
‘Crisp flavours are vague, they’re abstract. But the fact I can eat one of these beef wellington-flavoured crisps and somehow taste mushroom duxelles is, to me, a little creepy.’
What's in a beef wellington?
The classic British dish has been gaining popularity again of late, as an alternative to turkey on Christmas day.
It’s traditionally made with beef fillet and duxelle mushrooms with a layer of either prosciutto and pâté.
The whole thing is then wrapped in puff pastry.
They go on to share that the ingredients include dried tea leaves and rosemary extract but there’s no mention of mushrooms, yet somehow the crisps really do taste of mushroom, with a ‘subtle red wine gravy note as an aftertaste’.
The conclusion is that the experience of eating them is ‘extraordinary’ and while they do give them a ‘5 out of 5’ as Walkers delivered on what they promised, they don’t really like them, because they are too accurate.
‘I want them to taste just a bit beefy,’ they add.
And they weren’t the only ones left scratching their heads over the new crisps, as Nicky Coulthard replied: ‘Hubby was just saying yesterday how they couldn’t possibly have included the mushroom duxelles flavour…His flabber has been well and truly gasted!’
Similarly, Axelle De Cock confessed the crisps had also ‘creeped them out’, saying: ‘‘They did something here with beef and truffle. Also never imagined I would taste a beef and truffle dish but I did and it creeped me out too lol.’
The Emmental Cheese crisps are also proving pretty popular (Picture: Walkers)
Mary Sutton was a fan of the new flavours, writing: ‘I liked them, but the emmental crisps are even better!’
And Michele Garrigan agreed, proclaiming: ‘The festive Emmental ones are quality, though. I always think of Emmental when I think of Christmas.’
Others simply shared their love for the Very British Problems review, with some saying it had convinced them to try the Beef Wellington crisps.
Helen Blew commented: ‘Now I have to try them because of your review. I would never have even thought about them otherwise.’
While Matt Holvey posted: ‘This is a wild review. I rarely come out from under my rock to post comments, but this needed saying. I give this review 6/5 stars; almost too good.’
And Julia Buxton thought: ‘This is hilarious. Surely a key “British” ingredient is a healthy dose of skepticism?’
The whole thing also got people reminiscing about other Walkers creations, that have tasted too much like the real thing.
‘Remember when they did “Builder’s Breakfast” flavour, and they did somehow taste just like bacon egg and ketchup. I miss those,’ said Matt Hallam.
Karen Jewell seconded this, adding: ‘They brought a load of Limited Edition flavours out a while back and the Builder’s Breakfast really tasted like a fry-up. All the flavours came through including the fried egg! What a crisp sandwich that was. Sigh…..’
POLL PollWhich new Walkers flavour are you most excited to try?
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Speaking about the new Walkers crisps, Rob Pothier, the marketing director at PepsiCo (which owns Walkers), said: ‘Christmas is a time of togetherness and joy – and our festive snack range is designed to reflect just that. We’re excited to unveil a strong seasonal offering that not only taps into consumer demand for special flavours and formats but also supports retailers in maximising sales during the festive period.
‘With bold new flavours like Doritos Gingerbread, Walkers Emmental Cheese and Walkers Beef Wellington – which we expect to stir up conversations and intrigue with an unexpected seasonal twist – and festive pack designs, we’re helping consumers make every moment of the season a little more joyful.’
And if seems they certainly have done just that.
Beef Wellington and Emmental Cheese Walkers Crisps are available to buy in five-packs for £2.15 in stores across the UK such as Sainsbury’s, right now, while supplies last (prices may vary between supermarkets as retailers can set their own).
M&S caused a stir this week after shoppers spotted a £195 Beef Wellington (Picture: M&S)
Beef Wellingtons have been causing a stir elsewhere lately as well.
Charlie Bingham recently received backlash after launching a £30 ready meal version of the classic British meal in Waitrose.
However, he was well and truly topped by M&S and Tom Kerridge who are now selling one for an eye-watering £195 and it’s been hailed as the ‘ultimate showstopper’ for Christmas dinner.
Described as a ‘whopper of a Wellington’, the dish serves six people and features portobello mushrooms, chicken mousse duxelles and a hint of black truffle parceled up inside an all-butter hot water crust pastry, served with a beef and red wine gravy.
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Shoppers have been sharing their thoughts on the dish on Reddit, with many left flabbergasted by the price. A user known as u/BocaSeniors!sM said: ‘There’s overspending at Christmas, then there’s f***ing that!!’
While u/Heavy-Schidna-3472 wrote: ‘Lol, that’s just ridiculous.’
u/veeb did the math claiming it’s ‘£32.50 per serving/person’ which they thought was ‘insane’.
And u/vicariousgluten agreed it would only be ‘justifiable’ if ‘it included Tom Kerridge to do the cooking and cleaning up’.
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