Fitbit Black Friday deals are here – save up to 45% on some of the best fitness trackers out there

1. Seasonal Sales

Fitbit Black Friday deals are here – save up to 45% on some of the best fitness trackers out there Deals By Rowan Davies published 21 November 2025

Your new year fitness journey awaits

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Black Friday deals are here, and for some this is the perfect time to start hunting for deals on fitness trackers. When it comes to Fitbit and Google Pixel Watches, there are plenty of offers out there on devices we've reviewed and tested.

Amazon's Black Friday sale is full of deals on the best Fitbits, but we wouldn't rule out retailers like Best Buy, where you can save $80 on the Fitbit Versa 4 ($119.95, was $199.95). The same goes for the UK, as stores such as Argos are holding Black Friday sales of their own – you can score a Fitbit Sense 2 for £169.99 (was £219).

As mentioned, now is the time where aspiring fitness fanatics will be on the hunt for a new fitness tracker to use in the new year. If you're one of those people who wants to make a change to your fitness regime in 2026, now is the time to start looking.

Today's best Fitbit Black Friday deals in the US

Save US$60Fitbit Charge 6 : was US$159.95 now US$99.95 at AmazonRead moreRead less▼

Record-low price: While the Fitbit Charge 6 has its fair share of price drops, it's not every day you see it hit a record-low price. Its pricing history suggests that this Black Friday deal will be available throughout Amazon's sale event, but we don't know if this deal will sell out ahead of Black Friday itself.

<p><a href="https://www.techradar.com/health-fitness/fitness-trackers/fitbit-charge-6-review"><strong>Read our full Fitbit Charge 6 reviewView DealSave US$80Fitbit Versa 4 : was US$199.95 now US$119.95 at Best BuyRead moreRead less▼

This Black Friday deal has matched last year's offer. It's only hit a record-low price once which was earlier this year, so looking at the pricing history it's unlikely the Versa 4 will receive another reduction. Still, $80 is a huge saving for a comfy mid-range fitness tracker with a lengthy battery life.

<p><a href="https://www.techradar.com/reviews/fitbit-versa-4"><strong>Read our full Fitbit Versa 4 review View DealSave US$70Fitbit Sense 2 : was US$249.95 now US$179.95 at Best BuyRead moreRead less▼

We've seen better days for the Sense 2 price-wise, but it's been almost 3 years since it hit a record-low price on Amazon and you really can't go wrong with a $70 saving. Best Buy is matching Amazon's current listing on the Sense 2 which, if you're after a smartwatch with a broad focus on everyday health as well as decent sleep tracking, this might be the model for you.

<p><a href="https://www.techradar.com/reviews/fitbit-sense-2"><strong>Read our full Fitbit Sense 2 review View DealSave US$30Fitbit Inspire 3 : was US$99.95 now US$69.95 at TargetRead moreRead less▼

Record-low price: The Inspire 3 gets frequent price drops but we don't often see a price this low. For the past three years, this model has received the same Black Friday price: we're not expecting any further discounts so it's best to act quick with this one.

<p><a href="https://www.techradar.com/reviews/fitbit-inspire-3"><strong>Read our full Fitbit Inspire 3 review View DealGoogle Pixel Watch 4 (41mm) LTE: was US$449.99 now US$349.99 at AmazonRead moreRead less▼

US deal: Save a cool 22% ($100) on the Google Pixel Watch 4 (41mm) LTE. Not only does it have on-device Gemini, Google Maps, Fitbit workout smarts (including a new AI health coach), sleep tracking and a speaker/microphone for taking calls, but it's also able to be added to a phone's data plan to call, message and stream away from your phone.

<p><strong>Google Pixel Watch 4 (45mm) LTE: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB0FJW6Y44N%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20"><strong>was <strong>$499<strong>, now $399View DealGoogle Pixel Watch 4 (41mm) Wi-Fi only: was US$349.99 now US$299.99 at AmazonRead moreRead less▼

US deal: Save $50 on the Google Pixel Watch 4 (41mm) without LTE capability. Although you can't use it for calls, texts and streaming away from your phone, you do get all the smart tech listed above. The Pixel Watch 4 has been completely redesigned, now including a domed screen and new-look software. It's repairable too.

<p><strong>Google Pixel Watch 4 (45mm) Wi-Fi only: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB0FJWQP6LX%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20"><strong>was <strong>$399<strong>, now $349View DealSave US$80.04Fitbit Ace LTE: was US$179.99 now US$99.95 at AmazonRead moreRead less▼

Record-low price: Do you have young ones begging for their first smartwatch? Consider opting for Fitbit's Ace LTE model, which comes with built-in cellular 4G LTE and GPS, as well as in-app calls and messages. It's also useful for encouraging your child to get more active with the Fitbit Arcade, a one-stop place for movement-based games for all fitness abilities.

View Deal

Today's best Fitbit Black Friday deals in the UK

Save £41.99Fitbit Charge 6 : was £139.99 now £98 at AmazonRead moreRead less▼

Record-low price: This is a very generous discount and a lowest-ever price. As it stands, this Black Friday deal is a better offer than last year's, so we don't know if Amazon will surprise us by taking this deal away before Black Friday officially arrives. Get it while it's hot!

<p><a href="https://www.techradar.com/health-fitness/fitness-trackers/fitbit-charge-6-review"><strong>Read our full Fitbit Charge 6 reviewView DealSave £150Google Pixel Watch 3 (41mm) Wi-Fi only: was £349 now £199 at AmazonRead moreRead less▼

Last year's smaller 41mm-sized Google Pixel Watch 3 is getting a huge 43% discount, from £349 down to under £200. A huge saving on a terrific watch packed with features.

<p><strong>LTE version: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2FGoogle-Pixel-Watch-smartwatch-Aluminium%2Fdp%2FB0D8BDFFST%2Fref%3Dsr_1_4%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21"><strong>was <strong>£449<strong> now £249View DealSave £54Fitbit Versa 4 : was £179 now £125 at AmazonRead moreRead less▼

The Versa 4 is just £5 over its lowest ever price, but this Black Friday deal still works out cheaper than last year's offer saving you 30%. It's a decent mid-range fitness tracker option which we praised for its lengthy battery life and simplicity, making a good entry-level device.

<p><a href="https://www.techradar.com/reviews/fitbit-versa-4"><strong>Read our full Fitbit Versa 4 review View DealSave 32%Fitbit Inspire 3 : was £84.99 now £57.50 at AmazonRead moreRead less▼

Record-low price: The Fitbit Inspire 3 receives frequent price drops so this doesn't come as a huge surprise to us, but who could pass on a saving over 30%? It had a similar price drop in last year's Amazon Black Friday sale, so while we're not expecting another reduction it's still a great offer on a beginner-friendly fitness tracker.

<p><a href="https://www.techradar.com/reviews/fitbit-inspire-3"><strong>Read our full Fitbit Inspire 3 review View DealSave £49.01Fitbit Sense 2 : was £219 now £169.99 at ArgosRead moreRead less▼

With broad fitness tracking features and simple interface, the Sense 2 is a good basic fitness tracker if you're not too worried about getting very advanced features. At the moment, Amazon UK isn't currently listing this in the Black Friday sale, so this near £50 saving at Argos is the best one we've come across so far.

<p><a href="https://www.techradar.com/reviews/fitbit-sense-2"><strong>Read our full Fitbit Versa 2 review View Deal

More Black Friday deals in the US

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe's: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• T-Mobile: up to $1,100 off latest iPhone 17
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor

More Black Friday deals in the UK

• Amazon: up to 66% off tech & essentials
• AO: up to £500 off Dyson, Bosch & Hisense
• Argos: up to 50% off appliances, tech & toys
• Boots: save on 1,000s of beauty products
• Currys: deals on Ninja, Shark & Lenovo
• Dell: laptops from £279
• Dyson: up to £550 off vacuums
• EE: Switch 2 bundles from £20/month
• John Lewis: up to 50% off tech & fashion
• Lego: sets & accessories from £2.99
• Samsung: deals on appliances & phones
• Very: up to 40% off tech, toys & fashion

More Fitbit dealsFitbit Sense 2 SG$256.63View DealSee all pricesGoogle Pixel Watch 4 SG$529View DealSee all pricesFitbit Charge 6 SG$229.95 SG$185View DealSee all pricesWe check over 250 million products every day for the best prices Get daily insight, inspiration and deals in your inbox

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Black Friday Fitbit Google Pixel Watch CATEGORIES Fitness Trackers Smartwatches Health & Fitness Rowan DaviesSocial Links NavigationEditorial Associate

Rowan is an Editorial Associate and Apprentice Writer for TechRadar. A recent addition to the news team, he is involved in generating stories for topics that spread across TechRadar's categories. His interests in audio tech and knowledge in entertainment culture help bring the latest updates in tech news to our readers. 

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